Laundry that cares
Specialists in indoor drying — clean, gentle, optical brightener-free.
Founded in 2021, HER099 SDN. BHD. makes high-quality household cleaning products for everyday Malaysian homes — from perfume detergents and fabric softeners to disinfectants, kitchen and floor cleaners.
Today we serve customers nationwide, with a simple promise: quality you can trust, and results you can smell. What sets us apart? HERO 99 is formulated for Malaysia's climate — specially designed for indoor drying, so laundry stays fresh even without sunshine. Our formula uses no optical brighteners, making it gentle on skin, safe for the whole family, and kind to your colours. Both our detergent and softener are Halal-certified, for confidence with every wash.
At HERO 99, cleaning isn't just about looking clean — it's about living well.
Halal-certified
Certified Halal Products
Nationwide
Available across Malaysia
Award-winning
Recognised for excellence
Vision
To become Malaysia's preferred choice for a greener future — delivering effective, eco-conscious care that protects both family and planet for generations to come.
Mission
To lead the way in skin-friendly, indoor-drying laundry care — empowering Malaysian households with high-quality, optical brightener-free solutions for cleaner, healthier homes.
#HERO99Cares
1 Order =
1 Act of Giving
Every purchase gives back. At HERO 99, every wash goes beyond clean — it spreads care, hope and warmth to communities in need. To date, we've donated over 10,000kg of detergent, and counting. When you choose HERO 99, you clean your home and help another.
